Marketing

Search Engine Optimisation (SEO)

How easy is it for your customers to find your product or service when they search on Google. SEO is the keystone in your digital Marketing strategy. A solid SEO strategy will lower your PPC costs and form part of a basic digital marketing 'health check'.  We recommend that if budget allows, you start out with SEO and then build out other channels as your website matures. 

Bircko has two out of the box SEO Packages to choose from. 

Search Engine Optimisation (Basic Plan)

 

Who is it for?

The Basic Package is recommended for small business who are looking to rank up to ten main pages on their website. It is also recommended for businesses who want to rank locally.

  • Rank Locally
  • ‘Brochure-wear’ style websites.

How it works…

Keyword Research

We will start with your initial keyword list and competitors. We will conduct our own research base on your initial suggestions and present an agreed priority keyword list for us to work to. This is an in-depth piece of work. The document produced is your to keep.

Technical Audit

We will review your website in depth to make sure that the it can be accessed and crawled by Google. We will take a look at your backlink profile to identify any toxic backlinks and assess the ‘health’ of your website. A comprehensive technical audit document is produced that will form the basis of ongoing work.

Backlinking

We take care of back-linking strategy including citations and high value backlinks from highly trusted websites. The aim is to bring trust and authority from their website to yours.

What you don’t get

You don’t get any dodgy tactic. No link farms or spammy comment links. All our work follows Google guidelines so we wont get you penalised.

First Month

  • Technical Audit and meeting
  • Keyword Research and meeting
  • Backlink Outreach

2nd Month

  • Delivery of action items produced from First Month
  • Client Success Dashboards set up
  • First Progress Meetiing

Ongoing

  • Ongoing onsite and offsite analysis
  • Ongoing progress meetings and action item review.
  • Prioritisation and Optimisation as needed.
  • Measurable Results from month three.

 

 

 

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